Does my Ottawa business need to comply with AODA?

If your organization has 50 or more employees in Ontario and has a public-facing website, yes — you are required to meet WCAG 2.0 Level AA web accessibility standards under the Accessibility for Ontarians with Disabilities Act (AODA).

Most organizations don’t know whether they comply. And most find out they don’t at the worst possible time: a complaint, a failed procurement bid, or an enforcement order.

Why isn’t my website converting? A checklist for Ottawa service businesses

When a business owner tells us their website isn’t converting, the first thing they usually say is: ‘But it looks professional. We had it redesigned two years ago.’ Looking professional and converting visitors into enquiries are different problems. Most redesigns solve the first one. Almost none diagnose the second.

Conversion failure is almost always structural — it lives in the decisions visitors are asked to make, the friction they encounter along the way, and the trust signals (or lack of them) that determine whether someone acts or leaves.

Here is where we actually find conversion problems on Ottawa service business websites.

Is my business appearing in ChatGPT search results?

Open ChatGPT or Perplexity. Type: “What’s a good law firm in Ottawa for employment matters?” or “Can you recommend a physiotherapy clinic in Ottawa?” or “Who are the best fee-only financial planners in Ottawa?”

Look at the answer. Are you in it?

If you’re not — and most businesses aren’t — that’s not because AI search doesn’t know you exist. It’s because your website isn’t structured in a way that AI systems can reliably retrieve, understand, and cite.