AI Search Visibility Audit
Ask ChatGPT to recommend a physiotherapy clinic in Ottawa. It names specific businesses. Is yours one of them?
If you don’t know the answer, and most businesses don’t, that’s exactly what this audit tells you.
The shift that’s already happening
Search is changing faster than most businesses realize. When someone searches for a service provider, an answer, or a recommendation today, they increasingly get a direct response from an AI, not a list of ten blue links.
ChatGPT. Perplexity. Google AI Overviews. These systems are reading your website and deciding whether your content is clear, credible, and structured well enough to surface as an answer. They don’t rank you. They either cite you or they don’t.
The businesses appearing in those answers right now have an advantage that is compounding. The window for establishing early visibility is real — but it’s closing.
What this audit examines
- AI retrieval testing: we ask AI search systems the questions your potential clients are asking, and document who appears, who doesn’t, and why.
- Competitor benchmarking: we test how your top 3–5 competitors perform in AI-generated answers and identify the structural differences.
- Schema and structured data: we audit your site’s technical foundation for AI readability — the markup, entity signals, and data structures that help AI systems understand who you are and what you do.
- Content clarity assessment: AI systems reward content that answers questions directly, in natural language. We assess whether yours does.
- Information architecture: we evaluate whether your site structure allows AI systems to navigate and attribute your content accurately.
What you receive
- AI visibility report: your current performance in AI search results across key queries, with competitor comparison.
- Gap analysis: the specific structural, technical, and content differences between you and the businesses appearing in AI answers.
- Prioritized action list: ranked by impact — what to address first to improve AI retrieval.
- Plain-language explainer: written for a marketing lead or business owner, not a technical SEO specialist.
Technical note
This service addresses what is technically known as Answer Engine Optimization and Generative Engine Optimization (AEO/GEO) — the emerging discipline of structuring content for AI-driven search. Alasdair Stuart-Bell is one of a small number of practitioners in Canada working in this area with service-sector SMBs.
Investment and timeline
Fee range
$1,500 – $3,000
Timeline
5–7 business days
Annual re-assessment
Recommended, AI search visibility is a fast-moving landscape. Annual or semi-annual re-assessment tracks your position over time.
Is this the right fit?
Want to know whether your business is appearing in AI search results before booking an audit? Ask us — we’ll give you a quick read.