Who we are
We help businesses understand what is really happening on their website.
Make Evident was created by Alasdair Stuart-Bell and Melis Burkay, two digital experience specialists with more than 30 years of combined experience in user research, accessibility, service design, content strategy, and AI search visibility.
For years, we worked on complex websites and digital services where small issues could create big problems. We saw the same pattern again and again: a website could look polished, but still be hard to use, hard to find, hard to trust, or difficult for some people to access.
We started Make Evident to bring that same level of careful, evidence-based review to small and mid-sized businesses.
Many business owners know their website could be working better, but they do not always know what the real problem is. Is the message unclear? Is the contact path hard to find? Is the site difficult to use on mobile? Are accessibility issues being missed? Are Google and AI tools able to understand the business clearly?
That is where we help.
We review your website from the perspective of real people, search engines, AI tools, and accessibility standards. Then we turn what we find into a clear action plan your team can actually use.
No jargon. No pressure to redesign. No long-term marketing package.
Just clear evidence, practical priorities, and honest advice.
Why diagnostic-only matters
Many companies that review websites also sell website design, development, SEO, or marketing services. That can make it hard to know whether their recommendations are fully independent, or whether they are leading to more work for their own team.
Make Evident does not design, build, or manage websites.
That means our advice stays independent.
We are not trying to sell you a redesign, a new platform, or a monthly service package. We simply show you what is working, what is not, and what should be improved first.
When it is time to make changes, you stay in control. You can use your own team, your current agency, or any partner you choose.
We give them a clear, prioritized brief so they know what needs to be done.
Partner & Lead, Strategy and AI Search Visibility
Alasdair brings more than 20 years of experience helping organizations understand complex digital problems and make better strategic decisions.
At Make Evident, he focuses on digital strategy, AI search visibility, competitive analysis, and the role a website plays in trust, growth, and business risk.
He helps clients see the bigger picture: how their website is being understood by people, search engines, AI tools, and the market around them.
Partner & Lead, Research and Accessibility
Melis is a UX researcher and designer with experience in usability testing, accessibility reviews, service design, and evidence-based digital recommendations.
At Make Evident, she focuses on how real people experience websites: where they get confused, what they miss, what builds trust, and what prevents them from taking action.
She helps turn research findings into plain-language recommendations that teams can understand and use.