Your website is costing you more than you think.

Make Evident is Canada’s independent digital presence diagnostics firm for SMBs. We make the invisible evident, identifying the UX failures, accessibility risks, and AI search gaps that are quietly costing businesses customers, credibility, and compliance standing.

We diagnose. We prioritize. We translate. Your team acts.

About us

Make Evident helps Canadian small and mid-sized businesses improve their online presence.
We find website issues that may be costing you clients, trust, visibility, or compliance, including usability problems, accessibility gaps, and AI search blind spots.
Then we explain what matters most, what to fix first, and why it matters.
We diagnose the issues. We prioritize the fixes. Your team takes action with confidence.

The Three Risks

Three risks. One audit. All of them invisible until they’re not.

Legal / Compliance Risk

If your website is not accessible, it can expose your organization to legal and operational risk. Many businesses do not notice the problem until a complaint, failed bid, or enforcement action makes it impossible to ignore.

What it costs: urgent remediation, legal exposure, and lost contracts.

How we address it

Conversion Risk

Your website is often your first sales tool. If visitors cannot quickly find what they need, they may leave before they contact you, make a booking, or become a customer.

What it costs: wasted traffic and lost revenue.

How we address it

Obsolescence Risk

Search is changing. AI tools like ChatGPT, Perplexity, and Google AI Overviews are increasingly shaping how people find answers. If your content is not structured for this shift, your business can become less visible online.

What it costs: declining visibility and missed opportunities.

How we address it

Who We Help

We work with organizations that know something is wrong digitally but aren’t sure what, or where to start.

The Anxious Owner

You’ve invested in marketing, but the website isn’t converting. You know something is wrong but can’t articulate what and the agencies you’ve worked with have given you a new site, not an answer.

The Compliance-Pressured Manager

You’re responsible for a website that carries AODA obligations you haven’t formally assessed. You need documented findings you can take to leadership, legal, or a procurement review.

The Growth-Minded Operator

You’re paying attention to AI search. You’ve seen competitors appear in ChatGPT answers. You want to understand your visibility before the window for early-mover advantage closes.

Get in Touch

Tell us about your situation.

We’ll respond within one business day with an honest assessment of whether we can help and what a useful starting point looks like.

We don’t use a sales process. We have a conversation.