Independent website reviews for small and medium-sized businesses
Make Evident helps small and medium-sized businesses improve their digital presence. We review your website to find what may be confusing visitors, weakening trust, or making it harder for people to contact you.
We give you clear, practical recommendations so your team knows what to improve first.
Many companies that review websites also sell design, development, SEO, or marketing services. Make Evident does not. We review your website, explain what needs attention, and give you a clear priority list. When it is time to make changes, you stay in control — your team, your agency, your choice.
Why it matters
These issues usually do not show up in basic website statistics, but they can affect enquiries, trust, accessibility, and visibility in AI search.
| What can happen | What the evidence says | What it can mean for a business | Make Evident service |
|---|---|---|---|
| People leave before contacting you | Baymard reports an average cart abandonment rate of about 70% — showing how quickly online friction can affect action. (Baymard Institute, 2026) | If the contact or booking path is unclear, interested visitors may leave before asking for a quote. | Website Clarity Review · Complete Digital Presence Audit |
| Accessibility issues are missed | Detectable WCAG failures were found on 95.9% of homepages tested. Automated tools only catch some issues. (WebAIM Million, 2026) | Some people may not be able to navigate, use forms, or contact the business — and it can create legal and contract risk. | Accessibility Review · Complete Digital Presence Audit |
| AI tools may not recommend you | Nearly 30% of marketers saw decreased search traffic as consumers turn to AI tools. (HubSpot, 2026) | If your services and structured information are unclear, AI tools may recommend competitors instead. | AI Search Visibility Review · Complete Digital Presence Audit |
Sources: Baymard Institute 2026; WebAIM Million 2026; HubSpot 2026 marketing statistics.
How it works
We look at your site the way real visitors, search engines, AI tools, and people using assistive technology may experience it.
We separate urgent issues from nice-to-have improvements, so your team knows what to fix first.
You get a plain-language report, an action list, and a conversation to walk through the findings. We do not pressure you into a redesign.
Packages
Not every business needs the same level of support. Each package gives you clear findings, plain-language recommendations, and a practical list of what to improve first.
Best for businesses that want to improve trust, usability, and enquiries
Best for businesses that want to understand accessibility barriers and AODA / WCAG risks
Best for businesses that want to be easier to find in Google and AI tools
Best for businesses that want the full picture
Full package details → How we help
About us
What clients say
"Their assessment identified issues we would not have otherwise noticed and explained everything in a clear, approachable way."
"The tool saved me real time and gave me the confidence to know I had found the actual blind spots, not just the obvious ones."
"The findings were specific, credible, and immediately actionable."
Our response is specific to what we actually see — not a generic service overview. No sales call unless it makes sense.
Get a reviewOr email hello@makeevident.ca · Alasdair Stuart-Bell & Melis Burkay