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Digital Presence Risk Audit

One audit. Four risk domains. One clear picture of where your digital presence is failing you.

 

The Digital Presence Risk Audit is Make Evident’s flagship service. It combines UX heuristic evaluation, accessibility screening, AI search visibility analysis, and analytics interpretation into a single prioritized report that tells you exactly what’s wrong, how serious each issue is, and what to do about it first.

Who this audit is for

This audit is for organizations that know something is wrong with their digital presence but can’t pin down what — or that have been told by an agency that they need a rebuild without understanding the actual problem.

 

It’s the right starting point if:

  • You’re sending traffic to your website and it’s not converting into enquiries or bookings.
  • You’re not sure whether your site meets AODA accessibility requirements.
  • You suspect your content isn’t visible in AI-generated search results.
  • You’ve recently redesigned or are planning a redesign and want an independent baseline.
  • You want to hand your development team a clear, prioritized brief rather than a vague ‘the site needs work.’

 

UX & Conversion

We evaluate how well your website supports the journeys your visitors actually take. Navigation clarity, call-to-action placement, form usability, information hierarchy, and the specific friction points that prevent visitors from becoming clients.

Accessibility (WCAG / AODA)

We run a combined automated and manual screen of your site against WCAG 2.0 Level AA standards. We don’t just report what scanners catch — we assess the issues that require human judgment: whether alt text is actually descriptive, whether navigation makes logical sense, whether error messages help users or confuse them.

AI Search Visibility

We test how your content performs when AI search engines, ChatGPT, Perplexity, Google AI Overviews, are asked questions relevant to your business and sector. We check schema markup, content clarity, entity recognition, and how you compare to competitors who are appearing in those answers.

Analytics Interpretation

We review your Google Analytics 4 and Search Console data for patterns that indicate where users are dropping off, which pages are underperforming, and where there are opportunities you’re not currently acting on.

What you receive

  • Executive summary: the three to five most important findings, in plain language, written for a decision-maker.
  • Full findings report: every issue rated Critical, High, Medium, or Low — with one-sentence evidence and a recommended action for each.
  • Prioritized action list: a one-page ‘what to fix first’ document your developer or agency can use directly.
  • 60-day check-in: a brief follow-up call to see what was implemented, what improved, and what questions have surfaced.

How it works

  1. You complete a short intake form (10–12 questions). We review it before a 30-minute discovery call.
  2. We conduct the audit: automated scanning, manual walkthrough, analytics review, AI search testing.
  3. We deliver your report within 5–10 business days, with a 60-minute delivery meeting to walk through findings.
  4. We check in at 60 days to see what moved.

Fee range

$2,500 – $5,000 (depending on site size and complexity.

Timeline

5–10 business days from intake to delivery

What’s not included

Implementation. We do not build, redesign, or fix anything. We give you the findings and the priority sequence — your team acts.

Is this the right fit?

If you’re not sure whether a Digital Presence Risk Audit is what you need, we’re happy to have a 20-minute conversation first.

Book a call