Who we are
Make Evident helps Canadian small and mid-sized businesses improve their online presence.
We find website issues that may be costing you clients, trust, visibility, or compliance, including usability problems, accessibility gaps, and AI search blind spots.
We diagnose. We prioritize. We translate. Your team acts.
Why diagnostic-only matters
Many companies that review websites also sell website design, development, or marketing services. That can make it hard to know if their recommendations are truly objective or if they are leading to more work for their own team.
Make Evident does not design, build, or manage websites.
That means our advice is independent. We are not trying to sell you a redesign, a new platform, or a long-term service package. We simply show you what is working, what is not, and what should be fixed first.
When it is time to make changes, you stay in control. You can use your own team, your current agency, or any partner you choose.
We give them a clear, prioritized brief so they know exactly what needs to be done.
Partner & Lead, Strategy and AI Search Visibility
Alasdair is a strategic UX architect with 20 years of experience navigating the intersection of human behaviour and emerging technology. His background in high-stakes, compliance-driven environments has shaped a risk-mitigation mindset that translates directly into how he diagnoses digital presence problems.
- Pioneer in Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) — one of a small number of practitioners in Canada specializing in AI search visibility for service-sector SMBs.
- Expert proposal strategist with two decades of experience winning institutional and commercial contracts — he understands how digital presence affects procurement outcomes.
- Service design and systems thinking — maps how digital friction affects the entire customer lifecycle, not just individual pages.
- Deep compliance and risk methodology, developed across complex organizations in regulated environments.
Partner & Lead, Research and Accessibility
Melis is a highly technical researcher and designer with a Master’s in Human-Computer Interaction (HCI). Her approach is grounded in scientific methodology, every recommendation she makes is backed by evidence, not opinion.
- Expert in heuristic evaluation and cognitive walkthroughs — uncovers digital problems with methodological rigour that distinguishes her findings from opinion-based agency assessments.
- Experience across healthcare, public services, and complex service organizations — has worked with diverse user personas and sensitive data environments.
- Track record of client development across UX consulting, independent business, and arts and cultural sectors.
Our approach: finding website risks before they become bigger problems
At Make Evident, we review websites in a structured, evidence-based way. We look at how well your website works for real people, how accessible it is, and whether it meets the standards your business needs to rely on.
Many organizations think of their website mainly as a marketing tool.
We look at it differently.
Your website can also be a place where problems quietly build up. People may leave because something is confusing. Some users may not be able to access key information. Search engines or AI tools may not understand your content clearly. These issues can affect your clients, your credibility, your revenue, and even your compliance risk.
Our role is to make these risks clear.
We show you what is happening, why it matters, and what needs attention first, in a way your team can understand and act on.