About
Make Evident was created by Alasdair Stuart-Bell and Melis Burkay, two digital experience specialists with more than 30 years of combined experience in user research, accessibility, service design, content strategy, and AI search visibility.
For years, we worked on complex websites and digital services where small issues could create big problems. We saw the same pattern again and again: a website could look polished, but still be hard to use, hard to find, hard to trust, or difficult for some people to access.
We started Make Evident to bring that same level of careful, evidence-based review to small and mid-sized businesses.
We review your website from the perspective of real people, search engines, AI tools, and accessibility standards. Then we turn what we find into a clear action plan your team can actually use. No jargon. No pressure to redesign. No long-term marketing package. Just clear evidence, practical priorities, and honest advice.
Alasdair brings more than 20 years of experience helping organizations understand complex digital problems and make better strategic decisions. At Make Evident, he focuses on digital strategy, AI search visibility, competitive analysis, and the role a website plays in trust, growth, and business risk.
Melis is a UX researcher and designer with experience in usability testing, accessibility reviews, service design, and evidence-based digital recommendations. At Make Evident, she focuses on how real people experience websites — where they get confused, what they miss, what builds trust, and what prevents them from taking action.
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