{"id":557,"date":"2026-04-26T22:19:52","date_gmt":"2026-04-26T22:19:52","guid":{"rendered":"https:\/\/makeevident.ca\/?p=557"},"modified":"2026-05-11T01:05:18","modified_gmt":"2026-05-11T01:05:18","slug":"why-isnt-my-website-converting-a-checklist-for-ottawa-service-businesses","status":"publish","type":"post","link":"https:\/\/makeevident.ca\/?p=557","title":{"rendered":"Why isn\u2019t my website converting? A checklist for Ottawa service businesses"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"557\" class=\"elementor elementor-557\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64d1353 e-flex e-con-boxed e-con e-parent\" data-id=\"64d1353\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c81680f e-con-full e-flex e-con e-child\" data-id=\"c81680f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-69cb513 e-con-full e-flex e-con e-child\" data-id=\"69cb513\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-53ff0c5 e-con-full e-flex e-con e-child\" data-id=\"53ff0c5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-cea395e e-con-full e-flex e-con e-child\" data-id=\"cea395e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2db1735 e-con-full e-flex e-con e-child\" data-id=\"2db1735\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa590a7 elementor-widget elementor-widget-image\" data-id=\"aa590a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/makeevident.ca\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" width=\"2048\" height=\"1463\" src=\"https:\/\/makeevident.ca\/wp-content\/uploads\/2026\/04\/logo-make-evident-2048x1463.png\" class=\"attachment-2048x2048 size-2048x2048 wp-image-604\" alt=\"logo-make evident\" srcset=\"https:\/\/makeevident.ca\/wp-content\/uploads\/2026\/04\/logo-make-evident-2048x1463.png 2048w, https:\/\/makeevident.ca\/wp-content\/uploads\/2026\/04\/logo-make-evident-300x214.png 300w, https:\/\/makeevident.ca\/wp-content\/uploads\/2026\/04\/logo-make-evident-1024x731.png 1024w, https:\/\/makeevident.ca\/wp-content\/uploads\/2026\/04\/logo-make-evident-768x549.png 768w, https:\/\/makeevident.ca\/wp-content\/uploads\/2026\/04\/logo-make-evident-1536x1097.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" loading=\"lazy\" decoding=\"async\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c30792d e-con-full e-flex e-con e-child\" data-id=\"c30792d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8afefb elesapre-nav-menu__breakpoint-tablet-small elespare-submenu-icon-elespare-submenu-icon-arrow elementor-widget elementor-widget-elespare-nav-horziontal-menu\" data-id=\"b8afefb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elespare-nav-horziontal-menu.default\">\n\t\t\t\t\t    <div class=\"elespare-navigation--widget elespare-navigation-wrapper horizontal flex-start elespare-mobile-responsive-left sub-hover drawer\" data-opt=\"sub-hover\">\n      <nav class=\"elespare-main-navigation elespare-nav-default elespare-nav elespare-header-navigation  elespare--hover-underline elespare-submenu-icon-arrow\"        aria-label=\"Primary navigation\"\n        data-closeicon=\"demo-icon elespare-icons-cancel\">\n        <ul id=\"menu-main-menu\" class=\"elespare-menu animation-1\"><li id=\"menu-item-38\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-38\"><a href=\"https:\/\/makeevident.ca\/\">Home<\/a><\/li>\n<li id=\"menu-item-41\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-41\"><a href=\"#services\">Services<\/a>\n<ul class=\"sub-menu\">\n\t<li id=\"menu-item-380\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-380\"><a href=\"https:\/\/makeevident.ca\/?page_id=360\">Digital Presence Risk Audit<\/a><\/li>\n\t<li id=\"menu-item-399\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-399\"><a href=\"https:\/\/makeevident.ca\/?page_id=391\">WCAG \/ AODA Accessibility Audit<\/a><\/li>\n\t<li id=\"menu-item-430\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-430\"><a href=\"https:\/\/makeevident.ca\/?page_id=402\">AI Search Visibility Audit<\/a><\/li>\n\t<li id=\"menu-item-459\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-459\"><a href=\"https:\/\/makeevident.ca\/?page_id=431\">Quarterly Digital Health Check<\/a><\/li>\n\t<li id=\"menu-item-462\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-462\"><a href=\"https:\/\/makeevident.ca\/?page_id=445\">Fractional CXO Advisory<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-507\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-507\"><a href=\"https:\/\/makeevident.ca\/?page_id=505\">Who we help<\/a><\/li>\n<li id=\"menu-item-531\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-531\"><a href=\"https:\/\/makeevident.ca\/?page_id=516\">About<\/a><\/li>\n<li id=\"menu-item-844\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-844\"><a href=\"https:\/\/makeevident.ca\/?page_id=787\">Resources<\/a>\n<ul class=\"sub-menu\">\n\t<li id=\"menu-item-555\" class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-555\"><a href=\"https:\/\/makeevident.ca\/?p=536\">Does my Ottawa business need to comply with AODA?\u200b<\/a><\/li>\n\t<li id=\"menu-item-566\" class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-566\"><a href=\"https:\/\/makeevident.ca\/?p=557\">Why isn\u2019t my website converting? A checklist for Ottawa service businesses<\/a><\/li>\n\t<li id=\"menu-item-579\" class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-579\"><a href=\"https:\/\/makeevident.ca\/?p=567\">Is my business appearing in ChatGPT search results?<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-441\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-441\"><a href=\"https:\/\/makeevident.ca\/?page_id=423\">Contact<\/a><\/li>\n<\/ul>      <\/nav>\n\n          <a href=\"#\" class=\"elespare-menu-toggle\" aria-expanded=\"false\">\n      <span class=\"elespare-menu-icon-toggle  elespare-open-toggle demo-icon elespare-icons-menu\"><\/span>\n      <!-- .menu-toggle-wrapper -->\n      <span class=\"elespare-menu-icon-toggle  elespare-close-toggle demo-icon elespare-icons-cancel\"><\/span>\n      <!-- .menu-toggle-wrapper -->\n      <span class=\"screen-reader-text menu-toggle-text\">Menu<\/span>\n    <\/a><!-- .menu-toggle -->\n\n        <div class=\"elespare-moblie-ham-menu elespare-menu-sidebar elespare-menu-left elespare--hover-underline\">\n                      <a href=\"#\"\n              class=\"elespare--close-menu-side-bar demo-icon elespare-icons-cancel\"\n              aria-label=\"Close menu\"><\/a>\n                    <div class=\"elespare-menu-sidebar--wrapper\">\n\n            <nav class=\"elespare-menu-dropdown main-menu elespare-submenu-icon-arrow\"              aria-label=\"Dropdown navigation\">\n              <ul id=\"menu-main-menu-1\" class=\"elespare-dropdown-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-38\"><a href=\"https:\/\/makeevident.ca\/\">Home<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-41\"><a href=\"#services\">Services<\/a>\n<ul class=\"sub-menu\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-380\"><a href=\"https:\/\/makeevident.ca\/?page_id=360\">Digital Presence Risk Audit<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-399\"><a href=\"https:\/\/makeevident.ca\/?page_id=391\">WCAG \/ AODA Accessibility Audit<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-430\"><a href=\"https:\/\/makeevident.ca\/?page_id=402\">AI Search Visibility Audit<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-459\"><a href=\"https:\/\/makeevident.ca\/?page_id=431\">Quarterly Digital Health Check<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-462\"><a href=\"https:\/\/makeevident.ca\/?page_id=445\">Fractional CXO Advisory<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-507\"><a href=\"https:\/\/makeevident.ca\/?page_id=505\">Who we help<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-531\"><a href=\"https:\/\/makeevident.ca\/?page_id=516\">About<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-844\"><a href=\"https:\/\/makeevident.ca\/?page_id=787\">Resources<\/a>\n<ul class=\"sub-menu\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-555\"><a href=\"https:\/\/makeevident.ca\/?p=536\">Does my Ottawa business need to comply with AODA?\u200b<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-566\"><a href=\"https:\/\/makeevident.ca\/?p=557\">Why isn\u2019t my website converting? A checklist for Ottawa service businesses<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-579\"><a href=\"https:\/\/makeevident.ca\/?p=567\">Is my business appearing in ChatGPT search results?<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-441\"><a href=\"https:\/\/makeevident.ca\/?page_id=423\">Contact<\/a><\/li>\n<\/ul>            <\/nav>\n          <\/div>\n        <\/div>\n\n      \n              <div class=\"elespare-overlay\"><\/div>\n          <\/div>\n  \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6fdb3f3 e-con-full e-flex e-con e-child\" data-id=\"6fdb3f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c080ca2 elespare-grid-right elementor-widget elementor-widget-search-from\" data-id=\"c080ca2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"search-from.default\">\n\t\t\t\t\t    <div class=\"elespare-search-wrapper\">\n              <div class=\"elespare-search-dropdown-toggle  elesape-search-right\">\n          <button class=\"elespare-search-icon--toggle demo-icon elespare-icons-search\"\n            type=\"button\"\n            class=\"elespare-search-icon--toggle demo-icon elespare-icons-search\"\n            aria-label=\"Open search\"\n            aria-expanded=\"false\">\n            <span class=\"screen-reader-text\">Enter Keyword<\/span>\n          <\/button>\n          <div class=\"elespare-search--toggle-dropdown\">\n            <div class=\"elespare-search--toggle-dropdown-wrapper\">\n                          <div class=\"elespare--search-sidebar-wrapper\" aria-expanded=\"false\" role=\"form\">\n                <form action=\"https:\/\/makeevident.ca\/\" class=\"search-form site-search-form\" method=\"GET\">\n    \n                    <span class=\"screen-reader-text\">Search for:<\/span>\n    \n                    <input type=\"search\" class=\"search-field site-search-field\" placeholder=\"Search\" name=\"s\">\n                    <input type=\"hidden\" name=\"post_type\" value=\"post\">\n                    <button type=\"submit\" class=\"btn-elespare-search-form \">\n                        Search                        <span class=\"screen-reader-text\">Search<\/span>\n                    <\/button>\n                <\/form>\n            <\/div><!-- .elespare-container -->\n                    <\/div>\n          <\/div>\n        <\/div>\n\n\n\n          <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3676b67 elementor-widget elementor-widget-heading\" data-id=\"3676b67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why isn\u2019t my website converting? A checklist for Ottawa service businesses<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd873bf elementor-widget elementor-widget-text-editor\" data-id=\"fd873bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"background-color: transparent; font-family: Arial, sans-serif; font-size: 13pt; font-weight: bold; white-space: pre-wrap;\">The problem with \u2018the website looks good\u2019<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.2; margin-top: 4pt; margin-bottom: 4pt;\"><span style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #4a5568; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">When a business owner tells us their website isn\u2019t converting, the first thing they usually say is: \u2018But it looks professional. We had it redesigned two years ago.\u2019<\/span><\/p><p><span style=\"background-color: transparent; color: #4a5568; font-family: Arial, sans-serif; font-size: 11pt; white-space: pre-wrap;\">Looking professional and converting visitors into enquiries are different problems. Most redesigns solve the first one. Almost none diagnose the second.<\/span><\/p><p><span style=\"background-color: transparent; color: #4a5568; font-family: Arial, sans-serif; font-size: 11pt; white-space: pre-wrap;\">Conversion failure is almost always structural, it lives in the decisions visitors are asked to make, the friction they encounter along the way, and the trust signals (or lack of them) that determine whether someone acts or leaves.<\/span><\/p><p><span style=\"background-color: transparent; color: #4a5568; font-family: Arial, sans-serif; font-size: 11pt; white-space: pre-wrap;\">Here is where we actually find conversion problems on Ottawa service business websites.<\/span><\/p><p><span style=\"background-color: transparent; font-family: Arial, sans-serif; font-size: 13pt; font-weight: bold; white-space: pre-wrap;\">The conversion checklist<\/span><\/p><p><span style=\"background-color: transparent; color: #1b2a4a; font-family: Arial, sans-serif; font-size: 11.5pt; font-weight: bold; white-space: pre-wrap;\">1. Can visitors find your primary action in under 3 seconds?<\/span><\/p><p><span style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #4a5568; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Book an appointment. Call us. Request a quote. Whatever you want a visitor to do first \u2014 can they see it immediately, without scrolling, on any device?<\/span><\/p><p><span style=\"background-color: transparent; color: #4a5568; font-family: Arial, sans-serif; font-size: 11pt; white-space: pre-wrap;\">If your phone number is in the footer, your contact form is on page three of the navigation, or your \u2018Book Now\u2019 button is a small text link in a crowded menu, you are losing enquiries every day.<\/span><\/p><p><span style=\"background-color: transparent; color: #1b2a4a; font-family: Arial, sans-serif; font-size: 11.5pt; font-weight: bold; white-space: pre-wrap;\">2. Does your navigation use words your clients actually use?<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.2; margin-top: 4pt; margin-bottom: 4pt;\"><span style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #4a5568; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Law firms call their services \u2018Practice Areas.\u2019 Healthcare clinics call their treatments \u2018Modalities.\u2019 Financial advisors call their approach \u2018Our Philosophy.\u2019<\/span><\/p><p><span style=\"background-color: transparent; color: #4a5568; font-family: Arial, sans-serif; font-size: 11pt; white-space: pre-wrap;\">Clients search for \u2018divorce lawyer Ottawa,\u2019 \u2018physiotherapy for back pain,\u2019 and \u2018financial planner fees.\u2019 If your navigation doesn\u2019t match how your clients think and search, they won\u2019t find what they need. They\u2019ll leave.<\/span><\/p><p><span style=\"background-color: transparent; color: #1b2a4a; font-family: Arial, sans-serif; font-size: 11.5pt; font-weight: bold; white-space: pre-wrap;\">3. Does your contact form ask for too much?<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.2; margin-top: 4pt; margin-bottom: 4pt;\"><span style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #4a5568; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Forms with more than 4\u20135 required fields see measurable drop-off at each additional field. Name, email, phone, and a brief description of what they\u2019re looking for is enough to start a conversation. Asking for their organization size, budget range, and preferred consultation time before you\u2019ve established any trust is asking too much.<\/span><\/p><p><span style=\"background-color: transparent; color: #1b2a4a; font-family: Arial, sans-serif; font-size: 11.5pt; font-weight: bold; white-space: pre-wrap;\">4. Does your site work as well on mobile as on desktop?<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.2; margin-top: 4pt; margin-bottom: 4pt;\"><span style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #4a5568; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Most service business websites were designed on a desktop. Most of your visitors are arriving on a phone. Buttons that are too small to tap, text that requires horizontal scrolling, and contact forms that are hard to complete on a touchscreen are invisible problems on the designer\u2019s computer and real barriers for the clients you\u2019re trying to reach.<\/span><\/p><p><span style=\"background-color: transparent; color: #1b2a4a; font-family: Arial, sans-serif; font-size: 11.5pt; font-weight: bold; white-space: pre-wrap;\">5. Does your site load in under 3 seconds?<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.2; margin-top: 4pt; margin-bottom: 4pt;\"><span style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #4a5568; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Site speed is a conversion variable, not just an SEO one. Every additional second of load time increases bounce rate. A slow site on mobile , which is increasingly the norm for service businesses running large image files without compression, loses visitors before they\u2019ve seen anything.<\/span><\/p><p><span style=\"background-color: transparent; color: #1b2a4a; font-family: Arial, sans-serif; font-size: 11.5pt; font-weight: bold; white-space: pre-wrap;\">6. Do you have specific, credible social proof?<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.2; margin-top: 4pt; margin-bottom: 4pt;\"><span style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #4a5568; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Generic statements like \u2018over 20 years of experience\u2019 and \u2018committed to excellence\u2019 register as background noise. Specific testimonials that reference a real problem and a real outcome (\u2018I\u2019d been looking for a physiotherapist who understood chronic pain management, the team at X changed how I approached my recovery\u2019) build the trust that generic credentials can\u2019t.<\/span><\/p><p><span style=\"background-color: transparent; color: #1b2a4a; font-family: Arial, sans-serif; font-size: 11.5pt; font-weight: bold; white-space: pre-wrap;\">7. Is your error handling helpful?<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.2; margin-top: 4pt; margin-bottom: 4pt;\"><span style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #4a5568; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">When a visitor\u2019s form submission fails because of a missing field, a formatting error, or a technical issue, what do they see? A red border on the wrong field, a page refresh with no explanation, or a clear message that tells them what went wrong and how to fix it?<\/span><\/p><p><span style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #4a5568; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Most service business websites have never been tested with intentional errors. Most fail badly. And a visitor who can\u2019t complete your contact form doesn\u2019t email you to report it, they call your competitor.<\/span><\/p><p><b style=\"font-weight: normal;\">\u00a0<\/b><\/p><p><span style=\"background-color: transparent; font-family: Arial, sans-serif; font-size: 13pt; font-weight: bold; white-space: pre-wrap;\">What to do with this checklist<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.2; margin-top: 4pt; margin-bottom: 4pt;\"><span style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #4a5568; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Go through these seven questions on your own website, on your phone, without being logged in. That\u2019s the experience your potential clients have.<\/span><\/p><p><span style=\"background-color: transparent; color: #4a5568; font-family: Arial, sans-serif; font-size: 11pt; white-space: pre-wrap;\">If you find three or more places where you can\u2019t give a clear yes, you have a conversion problem that\u2019s probably costing you more than you realize.<\/span><\/p><div dir=\"ltr\" style=\"margin-left: 0pt;\" align=\"left\"><table style=\"border: none; border-collapse: collapse;\"><colgroup> <col width=\"624\" \/><\/colgroup><tbody><tr style=\"height: 0pt;\"><td style=\"vertical-align: top; background-color: #e8f4f5; padding: 10pt 18pt 10pt 18pt; overflow: hidden; overflow-wrap: break-word; border: solid #006b75 1pt;\"><p dir=\"ltr\" style=\"line-height: 1.2; text-align: center; margin-top: 0pt; margin-bottom: 4pt;\"><span style=\"font-size: 13pt; font-family: Arial,sans-serif; color: #1b2a4a; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Want to know exactly what\u2019s costing you conversions?<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.2; text-align: center; margin-top: 0pt; margin-bottom: 6pt;\"><span style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #4a5568; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Our Digital Presence Risk Audit identifies every conversion barrier on your site, rates them by business impact, and tells you what to fix first.<\/span><\/p><\/td><\/tr><\/tbody><\/table><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fd63af elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5fd63af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/makeevident.ca\/?page_id=360\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn about the Digital Presence Risk Audit<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c63f81 e-flex e-con-boxed e-con e-parent\" data-id=\"3c63f81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Home Services Digital Presence Risk Audit WCAG \/ AODA Accessibility Audit AI Search Visibility Audit&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"_angie_page":false,"page_builder":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-557","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why isn\u2019t my website converting? 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