{"id":516,"date":"2026-04-26T21:28:19","date_gmt":"2026-04-26T21:28:19","guid":{"rendered":"https:\/\/makeevident.ca\/?page_id=516"},"modified":"2026-05-11T00:46:13","modified_gmt":"2026-05-11T00:46:13","slug":"about","status":"publish","type":"page","link":"https:\/\/makeevident.ca\/?page_id=516","title":{"rendered":"About"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"516\" class=\"elementor elementor-516\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba0df63 e-flex e-con-boxed e-con e-parent\" data-id=\"ba0df63\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9866f8a e-con-full e-flex e-con e-child\" data-id=\"9866f8a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0aab53e e-con-full e-flex e-con e-child\" data-id=\"0aab53e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-792f038 e-con-full e-flex e-con e-child\" data-id=\"792f038\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1990708 e-con-full e-flex e-con e-child\" data-id=\"1990708\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-65ce895 e-con-full e-flex e-con e-child\" data-id=\"65ce895\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d69c681 elementor-widget elementor-widget-image\" data-id=\"d69c681\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/makeevident.ca\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" width=\"2048\" height=\"1463\" src=\"https:\/\/makeevident.ca\/wp-content\/uploads\/2026\/04\/logo-make-evident-2048x1463.png\" class=\"attachment-2048x2048 size-2048x2048 wp-image-604\" alt=\"logo-make evident\" srcset=\"https:\/\/makeevident.ca\/wp-content\/uploads\/2026\/04\/logo-make-evident-2048x1463.png 2048w, https:\/\/makeevident.ca\/wp-content\/uploads\/2026\/04\/logo-make-evident-300x214.png 300w, https:\/\/makeevident.ca\/wp-content\/uploads\/2026\/04\/logo-make-evident-1024x731.png 1024w, https:\/\/makeevident.ca\/wp-content\/uploads\/2026\/04\/logo-make-evident-768x549.png 768w, https:\/\/makeevident.ca\/wp-content\/uploads\/2026\/04\/logo-make-evident-1536x1097.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" loading=\"lazy\" decoding=\"async\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44a02db e-con-full e-flex e-con e-child\" data-id=\"44a02db\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa5a092 elesapre-nav-menu__breakpoint-tablet-small elespare-submenu-icon-elespare-submenu-icon-arrow elementor-widget elementor-widget-elespare-nav-horziontal-menu\" data-id=\"fa5a092\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elespare-nav-horziontal-menu.default\">\n\t\t\t\t\t    <div class=\"elespare-navigation--widget elespare-navigation-wrapper horizontal flex-start elespare-mobile-responsive-left sub-hover drawer\" data-opt=\"sub-hover\">\n      <nav class=\"elespare-main-navigation elespare-nav-default elespare-nav elespare-header-navigation  elespare--hover-underline elespare-submenu-icon-arrow\"        aria-label=\"Primary navigation\"\n        data-closeicon=\"demo-icon elespare-icons-cancel\">\n        <ul id=\"menu-main-menu\" class=\"elespare-menu animation-1\"><li id=\"menu-item-38\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-38\"><a href=\"https:\/\/makeevident.ca\/\">Home<\/a><\/li>\n<li id=\"menu-item-41\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-41\"><a href=\"#services\">Services<\/a>\n<ul class=\"sub-menu\">\n\t<li id=\"menu-item-380\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-380\"><a href=\"https:\/\/makeevident.ca\/?page_id=360\">Digital Presence Risk Audit<\/a><\/li>\n\t<li id=\"menu-item-399\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-399\"><a href=\"https:\/\/makeevident.ca\/?page_id=391\">WCAG \/ AODA Accessibility Audit<\/a><\/li>\n\t<li id=\"menu-item-430\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-430\"><a href=\"https:\/\/makeevident.ca\/?page_id=402\">AI Search Visibility Audit<\/a><\/li>\n\t<li id=\"menu-item-459\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-459\"><a href=\"https:\/\/makeevident.ca\/?page_id=431\">Quarterly Digital Health Check<\/a><\/li>\n\t<li id=\"menu-item-462\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-462\"><a href=\"https:\/\/makeevident.ca\/?page_id=445\">Fractional CXO Advisory<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-507\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-507\"><a href=\"https:\/\/makeevident.ca\/?page_id=505\">Who we help<\/a><\/li>\n<li id=\"menu-item-531\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-531\"><a href=\"https:\/\/makeevident.ca\/?page_id=516\">About<\/a><\/li>\n<li id=\"menu-item-844\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-844\"><a href=\"https:\/\/makeevident.ca\/?page_id=787\">Resources<\/a>\n<ul class=\"sub-menu\">\n\t<li id=\"menu-item-555\" class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-555\"><a href=\"https:\/\/makeevident.ca\/?p=536\">Does my Ottawa business need to comply with AODA?\u200b<\/a><\/li>\n\t<li id=\"menu-item-566\" class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-566\"><a href=\"https:\/\/makeevident.ca\/?p=557\">Why isn\u2019t my website converting? A checklist for Ottawa service businesses<\/a><\/li>\n\t<li id=\"menu-item-579\" class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-579\"><a href=\"https:\/\/makeevident.ca\/?p=567\">Is my business appearing in ChatGPT search results?<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-441\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-441\"><a href=\"https:\/\/makeevident.ca\/?page_id=423\">Contact<\/a><\/li>\n<\/ul>      <\/nav>\n\n          <a href=\"#\" class=\"elespare-menu-toggle\" aria-expanded=\"false\">\n      <span class=\"elespare-menu-icon-toggle  elespare-open-toggle demo-icon elespare-icons-menu\"><\/span>\n      <!-- .menu-toggle-wrapper -->\n      <span class=\"elespare-menu-icon-toggle  elespare-close-toggle demo-icon elespare-icons-cancel\"><\/span>\n      <!-- .menu-toggle-wrapper -->\n      <span class=\"screen-reader-text menu-toggle-text\">Menu<\/span>\n    <\/a><!-- .menu-toggle -->\n\n        <div class=\"elespare-moblie-ham-menu elespare-menu-sidebar elespare-menu-left elespare--hover-underline\">\n                      <a href=\"#\"\n              class=\"elespare--close-menu-side-bar demo-icon elespare-icons-cancel\"\n              aria-label=\"Close menu\"><\/a>\n                    <div class=\"elespare-menu-sidebar--wrapper\">\n\n            <nav class=\"elespare-menu-dropdown main-menu elespare-submenu-icon-arrow\"              aria-label=\"Dropdown navigation\">\n              <ul id=\"menu-main-menu-1\" class=\"elespare-dropdown-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-38\"><a href=\"https:\/\/makeevident.ca\/\">Home<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-41\"><a href=\"#services\">Services<\/a>\n<ul class=\"sub-menu\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-380\"><a href=\"https:\/\/makeevident.ca\/?page_id=360\">Digital Presence Risk Audit<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-399\"><a href=\"https:\/\/makeevident.ca\/?page_id=391\">WCAG \/ AODA Accessibility Audit<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-430\"><a href=\"https:\/\/makeevident.ca\/?page_id=402\">AI Search Visibility Audit<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-459\"><a href=\"https:\/\/makeevident.ca\/?page_id=431\">Quarterly Digital Health Check<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-462\"><a href=\"https:\/\/makeevident.ca\/?page_id=445\">Fractional CXO Advisory<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-507\"><a href=\"https:\/\/makeevident.ca\/?page_id=505\">Who we help<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-531\"><a href=\"https:\/\/makeevident.ca\/?page_id=516\">About<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-844\"><a href=\"https:\/\/makeevident.ca\/?page_id=787\">Resources<\/a>\n<ul class=\"sub-menu\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-555\"><a href=\"https:\/\/makeevident.ca\/?p=536\">Does my Ottawa business need to comply with AODA?\u200b<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-566\"><a href=\"https:\/\/makeevident.ca\/?p=557\">Why isn\u2019t my website converting? A checklist for Ottawa service businesses<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-579\"><a href=\"https:\/\/makeevident.ca\/?p=567\">Is my business appearing in ChatGPT search results?<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-441\"><a href=\"https:\/\/makeevident.ca\/?page_id=423\">Contact<\/a><\/li>\n<\/ul>            <\/nav>\n          <\/div>\n        <\/div>\n\n      \n              <div class=\"elespare-overlay\"><\/div>\n          <\/div>\n  \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d6fde7 e-con-full e-flex e-con e-child\" data-id=\"7d6fde7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-885e33e elespare-grid-right elementor-widget elementor-widget-search-from\" data-id=\"885e33e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"search-from.default\">\n\t\t\t\t\t    <div class=\"elespare-search-wrapper\">\n              <div class=\"elespare-search-dropdown-toggle  elesape-search-right\">\n          <button class=\"elespare-search-icon--toggle demo-icon elespare-icons-search\"\n            type=\"button\"\n            class=\"elespare-search-icon--toggle demo-icon elespare-icons-search\"\n            aria-label=\"Open search\"\n            aria-expanded=\"false\">\n            <span class=\"screen-reader-text\">Enter Keyword<\/span>\n          <\/button>\n          <div class=\"elespare-search--toggle-dropdown\">\n            <div class=\"elespare-search--toggle-dropdown-wrapper\">\n                          <div class=\"elespare--search-sidebar-wrapper\" aria-expanded=\"false\" role=\"form\">\n                <form action=\"https:\/\/makeevident.ca\/\" class=\"search-form site-search-form\" method=\"GET\">\n    \n                    <span class=\"screen-reader-text\">Search for:<\/span>\n    \n                    <input type=\"search\" class=\"search-field site-search-field\" placeholder=\"Search\" name=\"s\">\n                    <input type=\"hidden\" name=\"post_type\" value=\"post\">\n                    <button type=\"submit\" class=\"btn-elespare-search-form \">\n                        Search                        <span class=\"screen-reader-text\">Search<\/span>\n                    <\/button>\n                <\/form>\n            <\/div><!-- .elespare-container -->\n                    <\/div>\n          <\/div>\n        <\/div>\n\n\n\n          <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18c3b7a e-con-full e-flex e-con e-child\" data-id=\"18c3b7a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-987d36f elementor-widget elementor-widget-heading\" data-id=\"987d36f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Who we are<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3a89ab elementor-widget elementor-widget-text-editor\" data-id=\"b3a89ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>Make Evident\u00a0<\/b>helps Canadian small and mid-sized businesses improve their online presence.<\/p>\n<p>We find website issues that may be costing you clients, trust, visibility, or compliance, including usability problems, accessibility gaps, and AI search blind spots.<\/p>\n<p>We<b> diagnose<\/b>. We <b>prioritize<\/b>. We <b>translate<\/b>. Your team acts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ce9623 elementor-widget elementor-widget-text-editor\" data-id=\"1ce9623\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Why<b> diagnostic-only matters<\/b><\/h3><p><span style=\"color: #000000;\">Many companies that review websites also sell website design, development, or marketing services. That can make it hard to know if their recommendations are truly objective or if they are leading to more work for their own team.<\/span><\/p><p><span style=\"color: #000000;\"><b><span style=\"color: #be1e2d;\">Make Evident<\/span>\u00a0<\/b>does not design, build, or manage websites.<\/span><\/p><p><span style=\"color: #000000;\">That means our advice is independent. We are not trying to sell you a redesign, a new platform, or a long-term service package. We simply show you what is working, what is not, and what should be fixed first.<\/span><\/p><p><span style=\"color: #000000;\">When it is time to make changes, you stay in control. You can use your own team, your current agency, or any partner you choose.<\/span><\/p><p><span style=\"color: #000000;\">We give them a clear, prioritized brief so they know exactly what needs to be done.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c40807 e-grid e-con-boxed e-con e-parent\" data-id=\"2c40807\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-39f44a4 e-con-full e-flex e-con e-child\" data-id=\"39f44a4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-06b837d elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"06b837d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" width=\"800\" height=\"800\" src=\"https:\/\/makeevident.ca\/wp-content\/uploads\/2026\/04\/ASB.png\" class=\"attachment-2048x2048 size-2048x2048 wp-image-519\" alt=\"ASB\" srcset=\"https:\/\/makeevident.ca\/wp-content\/uploads\/2026\/04\/ASB.png 800w, https:\/\/makeevident.ca\/wp-content\/uploads\/2026\/04\/ASB-300x300.png 300w, https:\/\/makeevident.ca\/wp-content\/uploads\/2026\/04\/ASB-150x150.png 150w, https:\/\/makeevident.ca\/wp-content\/uploads\/2026\/04\/ASB-768x768.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" loading=\"lazy\" decoding=\"async\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d6cdea elementor-widget elementor-widget-heading\" data-id=\"8d6cdea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.linkedin.com\/in\/uxasb\/\">Alasdair Stuart-Bell<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fc80a5 elementor-widget elementor-widget-text-editor\" data-id=\"8fc80a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4 style=\"margin-block-end: 35px;\"><span style=\"color: #ffffff;\"><strong><span style=\"font-size: 24px;\">Partner &amp; Lead, Strategy and AI Search Visibility<\/span><\/strong><\/span><\/h4>\n<p style=\"margin-block-end: 35px;\">Alasdair is a strategic UX architect with 20 years of experience navigating the intersection of human behaviour and emerging technology. His background in high-stakes, compliance-driven environments has shaped a risk-mitigation mindset that translates directly into how he diagnoses digital presence problems.<\/p>\n<ul>\n<li>Pioneer in Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) \u2014 one of a small number of practitioners in Canada specializing in AI search visibility for service-sector SMBs.<\/li>\n<li>Expert proposal strategist with two decades of experience winning institutional and commercial contracts \u2014 he understands how digital presence affects procurement outcomes.<\/li>\n<li>Service design and systems thinking \u2014 maps how digital friction affects the entire customer lifecycle, not just individual pages.<\/li>\n<li>Deep compliance and risk methodology, developed across complex organizations in regulated environments.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9555fea e-con-full e-flex e-con e-child\" data-id=\"9555fea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d76598e elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"d76598e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" width=\"200\" height=\"200\" src=\"https:\/\/makeevident.ca\/wp-content\/uploads\/2026\/04\/MB.jpg\" class=\"attachment-2048x2048 size-2048x2048 wp-image-520\" alt=\"MB\" srcset=\"https:\/\/makeevident.ca\/wp-content\/uploads\/2026\/04\/MB.jpg 200w, https:\/\/makeevident.ca\/wp-content\/uploads\/2026\/04\/MB-150x150.jpg 150w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" loading=\"lazy\" decoding=\"async\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c65ca0 elementor-widget elementor-widget-heading\" data-id=\"3c65ca0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.linkedin.com\/in\/melis-burkay\/\">Melis Burkay<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5ad775 elementor-widget elementor-widget-text-editor\" data-id=\"d5ad775\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #ffffff;\"><b style=\"font-size: 24px;\">Partner &amp; Lead, Research and Accessibility<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #ffffff;\">Melis is a highly technical researcher and designer with a Master\u2019s in Human-Computer Interaction (HCI). Her approach is grounded in scientific methodology, every recommendation she makes is backed by evidence, not opinion.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400; color: #ffffff;\">Expert in heuristic evaluation and cognitive walkthroughs \u2014 uncovers digital problems with methodological rigour that distinguishes her findings from opinion-based agency assessments.<\/span><\/li>\n<li><span style=\"font-weight: 400; color: #ffffff;\">Experience across healthcare, public services, and complex service organizations \u2014 has worked with diverse user personas and sensitive data environments.<\/span><\/li>\n<li><span style=\"font-weight: 400; color: #ffffff;\">Track record of client development across UX consulting, independent business, and arts and cultural sectors.<\/span><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e24ac35 e-flex e-con-boxed e-con e-parent\" data-id=\"e24ac35\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-280a88e elementor-widget elementor-widget-text-editor\" data-id=\"280a88e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2><b>Our approach: finding website risks before they become bigger problems<\/b><\/h2>\n<p><span style=\"color: #000000;\">At\u00a0<\/span><span style=\"color: #be1e2d;\"><b>Make Evident<\/b><\/span><span style=\"color: #000000;\">, we review websites in a structured, evidence-based way. We look at how well your website works for real people, how accessible it is, and whether it meets the standards your business needs to rely on.<\/span><\/p>\n<p><span style=\"color: #000000;\">Many organizations think of their website mainly as a marketing tool.<\/span><\/p>\n<p><span style=\"color: #000000;\">We look at it differently.<\/span><\/p>\n<p><span style=\"color: #000000;\">Your website can also be a place where problems quietly build up. People may leave because something is confusing. Some users may not be able to access key information. Search engines or AI tools may not understand your content clearly. These issues can affect your clients, your credibility, your revenue, and even your compliance risk.<\/span><\/p>\n<p><span style=\"color: #000000;\">Our role is to make these risks clear.<\/span><\/p>\n<p><span style=\"color: #000000;\">We show you what is happening, why it matters, and what needs attention first, in a way your team can understand and act on.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Home Services Digital Presence Risk Audit WCAG \/ AODA Accessibility Audit AI Search Visibility Audit&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"_angie_page":false,"footnotes":""},"class_list":["post-516","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About - 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