{"id":516,"date":"2026-04-26T21:28:19","date_gmt":"2026-04-26T21:28:19","guid":{"rendered":"https:\/\/makeevident.ca\/?page_id=516"},"modified":"2026-06-05T00:25:51","modified_gmt":"2026-06-05T00:25:51","slug":"about","status":"publish","type":"page","link":"https:\/\/makeevident.ca\/?page_id=516","title":{"rendered":"About"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"516\" class=\"elementor elementor-516\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba0df63 e-flex e-con-boxed e-con e-parent\" data-id=\"ba0df63\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9866f8a e-con-full e-flex e-con e-child\" data-id=\"9866f8a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0aab53e e-con-full e-flex e-con e-child\" data-id=\"0aab53e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-792f038 e-con-full e-flex e-con e-child\" data-id=\"792f038\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1990708 e-con-full e-flex e-con e-child\" data-id=\"1990708\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-65ce895 e-con-full e-flex e-con e-child\" data-id=\"65ce895\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d69c681 elementor-widget elementor-widget-image\" data-id=\"d69c681\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/makeevident.ca\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" width=\"2048\" height=\"1463\" src=\"https:\/\/makeevident.ca\/wp-content\/uploads\/2026\/04\/logo-make-evident-2048x1463.png\" class=\"attachment-2048x2048 size-2048x2048 wp-image-604\" alt=\"logo-make evident\" srcset=\"https:\/\/makeevident.ca\/wp-content\/uploads\/2026\/04\/logo-make-evident-2048x1463.png 2048w, https:\/\/makeevident.ca\/wp-content\/uploads\/2026\/04\/logo-make-evident-300x214.png 300w, https:\/\/makeevident.ca\/wp-content\/uploads\/2026\/04\/logo-make-evident-1024x731.png 1024w, https:\/\/makeevident.ca\/wp-content\/uploads\/2026\/04\/logo-make-evident-768x549.png 768w, https:\/\/makeevident.ca\/wp-content\/uploads\/2026\/04\/logo-make-evident-1536x1097.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" loading=\"lazy\" decoding=\"async\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44a02db e-con-full e-flex e-con e-child\" data-id=\"44a02db\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa5a092 elesapre-nav-menu__breakpoint-tablet-small elespare-submenu-icon-elespare-submenu-icon-arrow elementor-widget elementor-widget-elespare-nav-horziontal-menu\" data-id=\"fa5a092\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elespare-nav-horziontal-menu.default\">\n\t\t\t\t\t    <div class=\"elespare-navigation--widget elespare-navigation-wrapper horizontal flex-start elespare-mobile-responsive-left sub-hover drawer\" data-opt=\"sub-hover\">\n      <nav class=\"elespare-main-navigation elespare-nav-default elespare-nav elespare-header-navigation  elespare--hover-underline elespare-submenu-icon-arrow\"        aria-label=\"Primary navigation\"\n        data-closeicon=\"demo-icon elespare-icons-cancel\">\n        <ul id=\"menu-main-menu\" class=\"elespare-menu animation-1\"><li id=\"menu-item-38\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-38\"><a href=\"https:\/\/makeevident.ca\/\">Home<\/a><\/li>\n<li id=\"menu-item-531\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-531\"><a href=\"https:\/\/makeevident.ca\/?page_id=516\">About<\/a><\/li>\n<li id=\"menu-item-441\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-441\"><a href=\"https:\/\/makeevident.ca\/?page_id=423\">Contact<\/a><\/li>\n<\/ul>      <\/nav>\n\n          <a href=\"#\" class=\"elespare-menu-toggle\" aria-expanded=\"false\">\n      <span class=\"elespare-menu-icon-toggle  elespare-open-toggle demo-icon elespare-icons-menu\"><\/span>\n      <!-- .menu-toggle-wrapper -->\n      <span class=\"elespare-menu-icon-toggle  elespare-close-toggle demo-icon elespare-icons-cancel\"><\/span>\n      <!-- .menu-toggle-wrapper -->\n      <span class=\"screen-reader-text menu-toggle-text\">Menu<\/span>\n    <\/a><!-- .menu-toggle -->\n\n        <div class=\"elespare-moblie-ham-menu elespare-menu-sidebar elespare-menu-left elespare--hover-underline\">\n                      <a href=\"#\"\n              class=\"elespare--close-menu-side-bar demo-icon elespare-icons-cancel\"\n              aria-label=\"Close menu\"><\/a>\n                    <div class=\"elespare-menu-sidebar--wrapper\">\n\n            <nav class=\"elespare-menu-dropdown main-menu elespare-submenu-icon-arrow\"              aria-label=\"Dropdown navigation\">\n              <ul id=\"menu-main-menu-1\" class=\"elespare-dropdown-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-38\"><a href=\"https:\/\/makeevident.ca\/\">Home<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-531\"><a href=\"https:\/\/makeevident.ca\/?page_id=516\">About<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-441\"><a href=\"https:\/\/makeevident.ca\/?page_id=423\">Contact<\/a><\/li>\n<\/ul>            <\/nav>\n          <\/div>\n        <\/div>\n\n      \n              <div class=\"elespare-overlay\"><\/div>\n          <\/div>\n  \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d6fde7 e-con-full e-flex e-con e-child\" data-id=\"7d6fde7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-885e33e elespare-grid-right elementor-widget elementor-widget-search-from\" data-id=\"885e33e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"search-from.default\">\n\t\t\t\t\t    <div class=\"elespare-search-wrapper\">\n              <div class=\"elespare-search-dropdown-toggle  elesape-search-right\">\n          <button class=\"elespare-search-icon--toggle demo-icon elespare-icons-search\"\n            type=\"button\"\n            class=\"elespare-search-icon--toggle demo-icon elespare-icons-search\"\n            aria-label=\"Open search\"\n            aria-expanded=\"false\">\n            <span class=\"screen-reader-text\">Enter Keyword<\/span>\n          <\/button>\n          <div class=\"elespare-search--toggle-dropdown\">\n            <div class=\"elespare-search--toggle-dropdown-wrapper\">\n                          <div class=\"elespare--search-sidebar-wrapper\" aria-expanded=\"false\" role=\"form\">\n                <form action=\"https:\/\/makeevident.ca\/\" class=\"search-form site-search-form\" method=\"GET\">\n    \n                    <span class=\"screen-reader-text\">Search for:<\/span>\n    \n                    <input type=\"search\" class=\"search-field site-search-field\" placeholder=\"Search\" name=\"s\">\n                    <input type=\"hidden\" name=\"post_type\" value=\"post\">\n                    <button type=\"submit\" class=\"btn-elespare-search-form \">\n                        Search                        <span class=\"screen-reader-text\">Search<\/span>\n                    <\/button>\n                <\/form>\n            <\/div><!-- .elespare-container -->\n                    <\/div>\n          <\/div>\n        <\/div>\n\n\n\n          <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18c3b7a e-con-full e-flex e-con e-child\" data-id=\"18c3b7a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-987d36f elementor-widget elementor-widget-heading\" data-id=\"987d36f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Who we are<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3a89ab elementor-widget elementor-widget-text-editor\" data-id=\"b3a89ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><b>We help businesses understand what is really happening on their website.<\/b><\/p><p class=\"p2\">Make Evident was created by <span class=\"s1\"><b>Alasdair Stuart-Bell and Melis Burkay<\/b><\/span>, two digital experience specialists with more than <span class=\"s1\"><b>30 years of combined experience<\/b><\/span> in user research, accessibility, service design, content strategy, and AI search visibility.<\/p><p class=\"p2\">For years, we worked on complex websites and digital services where small issues could create big problems. We saw the same pattern again and again: a website could look polished, but still be hard to use, hard to find, hard to trust, or difficult for some people to access.<\/p><p class=\"p2\">We started Make Evident to bring that same level of careful, evidence-based review to small and mid-sized businesses.<\/p><p class=\"p2\">Many business owners know their website could be working better, but they do not always know what the real problem is. Is the message unclear? Is the contact path hard to find? Is the site difficult to use on mobile? Are accessibility issues being missed? Are Google and AI tools able to understand the business clearly?<\/p><p class=\"p2\">That is where we help.<\/p><p class=\"p2\">We review your website from the perspective of real people, search engines, AI tools, and accessibility standards. Then we turn what we find into a clear action plan your team can actually use.<\/p><p class=\"p2\">No jargon. No pressure to redesign. No long-term marketing package.<\/p><p class=\"p3\">Just clear evidence, practical priorities, and honest advice.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ce9623 elementor-widget elementor-widget-text-editor\" data-id=\"1ce9623\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Why<b> diagnostic-only matters<\/b><\/h3><h3><span style=\"background-color: rgba(2, 1, 1, 0); color: #7a7a7a; font-family: Roboto, sans-serif; font-size: 16px; font-weight: 400;\">Many companies that review websites also sell website design, development, SEO, or marketing services. That can make it hard to know whether their recommendations are fully independent, or whether they are leading to more work for their own team.<\/span><\/h3><p class=\"p3\"><b>Make Evident does not design, build, or manage websites.<\/b><\/p><p class=\"p2\">That means our advice stays independent.<\/p><p class=\"p2\">We are not trying to sell you a redesign, a new platform, or a monthly service package. We simply show you what is working, what is not, and what should be improved first.<\/p><p class=\"p2\">When it is time to make changes, you stay in control. You can use your own team, your current agency, or any partner you choose.<\/p><p class=\"p4\">We give them a clear, prioritized brief so they know what needs to be done.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c40807 e-grid e-con-boxed e-con e-parent\" data-id=\"2c40807\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-39f44a4 e-con-full e-flex e-con e-child\" data-id=\"39f44a4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17f933e elementor-widget elementor-widget-image\" data-id=\"17f933e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" width=\"300\" height=\"214\" src=\"https:\/\/makeevident.ca\/wp-content\/uploads\/2026\/06\/ASB-trasnparent-300x214.png\" class=\"attachment-medium size-medium wp-image-893\" alt=\"ASB- trasnparent\" srcset=\"https:\/\/makeevident.ca\/wp-content\/uploads\/2026\/06\/ASB-trasnparent-300x214.png 300w, https:\/\/makeevident.ca\/wp-content\/uploads\/2026\/06\/ASB-trasnparent-1024x731.png 1024w, https:\/\/makeevident.ca\/wp-content\/uploads\/2026\/06\/ASB-trasnparent-768x549.png 768w, https:\/\/makeevident.ca\/wp-content\/uploads\/2026\/06\/ASB-trasnparent-1536x1097.png 1536w, https:\/\/makeevident.ca\/wp-content\/uploads\/2026\/06\/ASB-trasnparent-2048x1463.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" loading=\"lazy\" decoding=\"async\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d6cdea elementor-widget elementor-widget-heading\" data-id=\"8d6cdea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.linkedin.com\/in\/uxasb\/\">Alasdair Stuart-Bell<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-446d283 elementor-widget elementor-widget-heading\" data-id=\"446d283\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Partner &amp; Lead, Strategy and AI Search Visibility<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0832bb5 elementor-widget elementor-widget-text-editor\" data-id=\"0832bb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Alasdair brings more than 20 years of experience helping organizations understand complex digital problems and make better strategic decisions.<\/p><p>At Make Evident, he focuses on digital strategy, AI search visibility, competitive analysis, and the role a website plays in trust, growth, and business risk.<\/p><p>He helps clients see the bigger picture: how their website is being understood by people, search engines, AI tools, and the market around them.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9555fea e-con-full e-flex e-con e-child\" data-id=\"9555fea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11a59a6 elementor-widget elementor-widget-image\" data-id=\"11a59a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" width=\"300\" height=\"214\" src=\"https:\/\/makeevident.ca\/wp-content\/uploads\/2026\/06\/MB-trasnparant-300x214.png\" class=\"attachment-medium size-medium wp-image-892\" alt=\"MB- trasnparant\" srcset=\"https:\/\/makeevident.ca\/wp-content\/uploads\/2026\/06\/MB-trasnparant-300x214.png 300w, https:\/\/makeevident.ca\/wp-content\/uploads\/2026\/06\/MB-trasnparant-1024x731.png 1024w, https:\/\/makeevident.ca\/wp-content\/uploads\/2026\/06\/MB-trasnparant-768x549.png 768w, https:\/\/makeevident.ca\/wp-content\/uploads\/2026\/06\/MB-trasnparant-1536x1097.png 1536w, https:\/\/makeevident.ca\/wp-content\/uploads\/2026\/06\/MB-trasnparant-2048x1463.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" loading=\"lazy\" decoding=\"async\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c65ca0 elementor-widget elementor-widget-heading\" data-id=\"3c65ca0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.linkedin.com\/in\/melis-burkay\/\">Melis Burkay<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3657575 elementor-widget elementor-widget-heading\" data-id=\"3657575\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Partner &amp; Lead, Research and Accessibility<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdb85dd elementor-widget elementor-widget-text-editor\" data-id=\"cdb85dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Melis is a UX researcher and designer with experience in usability testing, accessibility reviews, service design, and evidence-based digital recommendations.<\/p><p class=\"p1\">At Make Evident, she focuses on how real people experience websites: where they get confused, what they miss, what builds trust, and what prevents them from taking action.<\/p><p class=\"p2\">She helps turn research findings into plain-language recommendations that teams can understand and use.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Home Services Digital Presence Risk Audit WCAG \/ AODA Accessibility Audit AI Search Visibility Audit&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"_angie_page":false,"footnotes":""},"class_list":["post-516","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About - make evident<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/makeevident.ca\/?page_id=516\" \/>\n<meta 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